GRANDTREK R/T01
by DUNLOP
Dunlop Grandtrek R/T01 is a rugged-terrain tire designed for SUV and 4x4 drivers. It balances on-road comfort with confident off-road traction and is available in a broad range of sizes with dual sidewall design options.
Context
With the product line newly segmented into Lifestyle, On-Road, and Off-Road categories, I focused on creating distinct visual directions for each segment while maintaining a cohesive brand experience. The design needed to emphasize the tire's bold, rugged character while keeping the interface clean and easy to scan. The goal was to help customers quickly identify the right tire size and understand its off-road capabilities.
Timeline
Feb 2025 to Mar 2025
Tech Stack
Figma, Photoshop, Illustrator
My Role
UI Designer, Visual Designer
Challenge
The product was divided into three distinct segments: Lifestyle, On-Road, and Off-Road. Each segment required a different visual direction, but all three experiences needed to feel cohesive and clearly connected to the Dunlop brand.
Goal
I focused on a minimal visual system that makes the product information easy to scan and keeps attention on the tire itself. The visual language uses black, white, and earthy tones, with large-scale imagery to create stronger visual impact and communicate the product's rugged character.
Design & Interactive Sections
Interactive product selection. Users can quickly compare tire options through concise descriptions and product imagery.
Interactive performance chart for each tire.
Main page design. Structured to help customers quickly identify their tire size and understand the product through contextual imagery.
Pages
