Hi👋🏻I'm Bold,a multidisciplinary designerBayansan Oyunbold
spanning UX and Visual design, with 8+ years of experience.
Previously, I contributed design work for brands including
Lexus, Hoya, and Dunlop.
Over the past 3 years, I have specialized in e-commerce,
designing with UX👨‍💻at the core to build habits
that users love, and building design systems that scale.
Today, I’m exploring how AI🤖can reshape the design process,
using tools like Claude Design, Magic Patterns, and Paper,
turning ideas into prototypes and production-ready experiences
with greater speed and precision.

Let's dive into it ↓

Selected Works

Systems thinking and storytelling drive my work, creating visual identities built to last and ready to adapt.

Project Management App

Research Design System Web App Design Project Direction

Project Timeline is an internal project management web app designed around a shared visual timeline, helping our team plan, coordinate, and manage projects in one place.

DUNLOP

Creative Direction Product Promotion Web Design Web Design

Dunlop Grandtrek R/T01 is a rugged-terrain tire designed for SUV and 4x4 drivers. With the product line newly segmented into Lifestyle, On-Road, and Off-Road categories, I focused on creating distinct visual directions for each segment while maintaining a cohesive brand experience.

SYDNEY CASSETTE

Design System Web App Design UX Improvement

SYDNEY CASSETTE is an internal operations and ERP web app that helps manufacturing staff manage purchase orders, inventory, and production scheduling.

Lexus Membership Digital Magazine

Design Direction UI/UX Design Design System

The digital magazine site is dedicated to customers with a Lexus membership card, providing exclusive content with the aim of delivering the ultimate luxury experience.

Caak A Social News Platform

Product Design UX Strategy Branding

Caak is a SaaS platform accessible from any device (iOS, Android, Web), allowing users to earn revenue by posting compelling news.

Across Products and Industries

I've worked on a wide range of projects, including branding, web and mobile app UI/UX, and corporate websites. In recent years, I've also done a lot of work in e-commerce, where strong UI/UX is key to keeping customers engaged.

HOYA

Corporate Website UX Improvement Design System

Redesigned the design system and user flows for Hoya, a global optics and medical technology company.

Calorie Mate

Creative Direction Product Promotion Web Design

Designed the product promotion page for Calorie Mate, one of Japan's best-known meal-replacement brands.

MIAT Mongolian Airlines

UI Design Interaction Design

Led the UI design for MIAT Mongolian Airlines' reservation app, simplifying a multi-step booking flow into something intuitive enough to use in a few taps.

Strider

Web UI/UX Design User Interviews

STRIDER® is a globally loved running bike, used by more than 4 million children across 25 countries. I designed the e-commerce website and user experience.

Clooking

Responsive Web Design

Designed the recipe site for Sirius's new Clooking oven, showcasing recipes to help customers get more out of the product.

CONPASS

Branding Web Design

Designed logos, branding, and websites for Coogee and CONPASS, a D2C brand studio.

Shinagawa Intercity

Responsive Web Design Photography>

Designed the website and shot the photography for Shinagawa Intercity, a major Tokyo redevelopment project, handling both roles to keep the visual story consistent.

Outside of Work‍‍

Portfolio 2012~2017

A printed collection of my early work from 2012 to 2017, tracing where I started before moving into UI/UX and branding.

Lookbook 1

My first photo album.

Mongolian Lorem Ipsum Generator

There was no easy way to generate Mongolian placeholder text before AI, so I made a Figma plugin to solve it myself.